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Platinum and white gold, what’s the difference? If you’re looking to purchase an engagement ring you might find yourself asking this question. While the two metals look the same in appearance there are some key differences that are worth noting. In this quick guide, we’ll compare platinum and white gold side by side to give you all of the info that you need to know to make the best choice for you or your future fiance. What Is Platinum? Platinum is an incredibly rare, naturally white metal. Platinum is one of the purest precious metals that you can buy consisting of 95% pure platinum with the remaining 5% being additional alloys. Platinum emits a cool icy hue and tends to intensify the natural brilliance and sparkle of a diamond center stone. BENEFITS OF PLATINUM Hypoallergenic :  No need to worry about allergic reactions, platinum is hypoallergenic making it one of the safest metals for people with sensitive skin. This is a trait unique to platinum as many precious metals are ...

If you’re looking for an affordable alternative to a traditional diamond, you’ve come to the right place. We’re explaining the pros and cons of real diamonds and diamond simulants, so you can choose the right stone for you. What’s A “Real Diamond”? The term “ diamond ” refers to a very specific stone: the crystalline form of carbon. While other forms of carbon exist, what makes diamond special is its particular atomic configuration. A carbon atom can bond with a maximum of 4 other atoms – and in diamond, all the available spots are taken by…other carbon atoms! That’s right, it’s carbon all the way. And this results in an extremely stable, super hard, super sparkling stone.  Exclusive article :  Why should I choose a lab-grown diamond instead of mined? The Lab Created Diamond The crystalline form of carbon we call “ diamond ” can be attained only through intense heat, constant pressure, and a good amount of time. Nowadays, we can achieve that in a lab in specialized machines t...

A new international study by Unilever reveals that a third of consumers (33%) are now choosing to buy from brands that are doing environmental good and are eco-friendly.The study shows that “while 53% of shoppers in the UK and 78% in the US say they feel better when they buy products that are sustainably produced, that number rises to 88% in India and 85% in both Brazil and Turkey.” (www.unilever.com 2017). The same holds true for the diamond industry. Read More :  The Truth About Male Engagement Rings In the recent years, the mined diamond industry has caused an uproar due to its impact on the environment. Reckless and unregulated mining of diamonds has taken a disastrous toll on the environment.  This impact caused on Lab grown diamonds suppliers too!! Among its most visible effects are : carbon emission, land erosion, deforestation, and air and water pollution. Even fast fashion jewelry – cheap and carrying a shorter lifespan – leaves a considerable amount of footprint a...

Lab grown diamonds have gained massive popularity in recent years, emerging as the center stone of choice in engagement rings and other contemporary jewellery pieces for their environmental and social advantages over mined diamonds. However, there are still many misconceptions around these gems due to which certain consumers are leery of purchasing them. This article will separate fiction from the facts and bust all the myths surrounding lab grown diamonds once and for all. Myth: Lab grown diamonds are fake, artificial or synthetic. Fact : Lab grown diamonds are neither synthetic nor artificial. They are as real as mined diamonds and are grown by replicating the earth’s conditions in a laboratory instead of being mined from under the surface of the earth. This has been validated by industry experts as below: Read More :   How to find lab grown diamond supplier in USA “ They (lab grown diamonds) are real diamonds. They have the same optical, chemical, thermal and physical ...

Diamonds are forever . This phrase became the epitome of the diamond industry when De Beers Company used it for marketing. Today these forever glittering stones are being challenged by their clones, the lab-grown diamonds .  Today the diamond market is facing a huge deficit. According to a report by the Bain & Company and Antwerp World Diamond Center in 2019, the sales of rough mined diamonds is expected to decline by 25% while the demand for polished diamonds is going to rise by 10%. With the world moving towards sustainable growth, the choice for lab-grown diamonds is particularly high among the millennials. According to MVI Marketing , 70% of the millennials are moving away from conventional diamonds and considering lab-grown alternatives. This is the reason why Bains & Company pegs the growth of the lab-grown diamond market to be between 15% and 20% with a promise of unprecedented growth. It is this rise of lab-grown diamonds that has even forced the mammoths like D...